Iowa Attorney General settles with shoe manufacturer - KWWL - Eastern Iowa Breaking News, Weather, Closings

Iowa Attorney General settles with shoe manufacturer


Iowa Attorney General Tom Miller has joined the Federal Trade Commission and attorneys general from 43 other states and the District of Columbia and settled with Skechers USA, Inc. over deceptive marketing claims.

The lawsuit claimed that Skechers made health related claims in marketing some of its shoe products that it could not adequately substantiate at the time.  The claims were made in the marketing of its rocker-bottom products which include Shape-Ups, Tone-Ups and Resistance Runners.

The lawsuit says that Skechers claimed the shoes caused people to lose weight, burn calories improve circulation, fight cellulite and firm, tone or strengthen thigh, buttock and back muscles without having adequate support for those claims.

"We allege that Skechers made exaggerated and false claims about the health benefits of its rocker-bottom shoes," Miller said in a written statement. "Despite the company's marketing claims, we don't think these shoes provided consumers with any more exercise benefits than regular shoes. And that's why we allege that this was a case of deceptive advertising."

Under the terms of the settlement, the Manhattan Beach, California based company will pay up to $40 million to people who bought the shoes and pay an additional $5 million to the states.  Skechers is also prohibited from making these claims without adequate substantiation.

Skechers says it does not admit any wrongdoing and denies the factual allegations in Miller's complaint.

Consumers who bought Shape-Ups, Tone-Ups, or the Skechers Resistance Runner should go to or call 1-866-325-4186 for information about how to obtain a partial refund.  Consumers can also file complaints with the FTC.

The other states involved in the settlement include Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, the District of Columbia, Georgia, Florida, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Vermont, Virginia, Washington, West Virginia and Wisconsin.

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