Flowerama prepares thousands of roses for Valentines Day - KWWL - Eastern Iowa Breaking News, Weather, Closings

Flowerama prepares thousands of roses for Valentines Day

During the week leading up to Valentine's Day, Flowerama in Cedar Falls is overflowing with roses.

"Out of this store, 8,200 for this year," Brenda Simmons, assistant manager of retail marketing, said.

That may sound like a large number, but Simmons said they will all be sold making it a busy holiday not only in the store but also with delivery.

"l think last year, just in the Waterloo/Cedar Falls area, we had 900 deliveries," Simmons said.

Simmons said they should be set to hit that number of deliveries again this year, but roses aren't the only flower getting attention this holiday.

"People love stargazer lilies. Cala lilies are another popular one, also gerber daises," she said.

From roses to lilies, Valentines Day is a holiday for the flowers.

"It's just one of those days where everybody sort of stops and tells someone they love them and it's really fun to help them send that message," Simmons said.

It is said that 73% of people who buy flowers for Valentine's Day are men and only 27% are women.

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