2012 Valentine's Day sales to set ten-year record high - KWWL - Eastern Iowa Breaking News, Weather, Closings

2012 Valentine's Day sales to set ten-year record high

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WATERLOO (KWWL) -

It appears more men and women are splurging on the ones they love this Valentine's Day. The National Retail Federation estimates the average shopper will spend $126 celebrating the holiday. That's up 8.5% from 2011.

Local florists and jewelers are seeing similar trends, and the fact that Valentine's Day lands on a weekday may have something to do with it.

David Susong custom makes every piece in his Waterloo store. While some believe romance is a thing of the past, he sees otherwise every day.

"There are still some very romantic guys out there that, maybe they've done a little leg work ahead of time. We actually had somebody propose in the store two weeks ago," said Susong.

Diamonds may cost quite a bit more what the average person plans to spend this year, but Susong is seeing an uptick in business as the economy continues to rebound.

"Some people held back maybe, the last few years. And they're willing to step up and do something special this year," he noted.

According to the survey, Valentine's Day sales will set a ten-year record in 2012. Florist Mark Nading agrees with that estimate. He said, orders are already pouring in at his Hudson shop.

"I've seen some orders already over $200. There's people not just ordering roses, or a mix bouquet, abut candy, balloons, and special gifts added onto the bouquet," said Nading.

Men are expected to outspend women, dropping an average of $169 on the one they love this year. in Hudson, they're anticipating the last-minute rush, and are ready with thousands of flowers on hand.

"I ordered more because it is on a Tuesday," said Nading.

Nading believes the day of the week plays as much of a role in spending as the economy. The reason is simple -- women like to get flowers at work.

"We gear up with ten times the drivers that we have on a regular busy day. So we'll have drivers waiting to deliver for them," he said.

With Valentine's Day falling on a weekday, people tend to celebrate twice -- dinner Saturday, flowers on the 14th.

"We even have some people ordering flowers on the 13th, and again sending flowers on the 14th to the same lady," Nading added.

For those of you just realizing Valentine's Day is fast approaching -- it's not to late to get a great gift. Nading says, if you place your flower order by eleven Tuesday morning, your loved one will receive his or her bouquet that afternoon.

Susong has several pre-made pieces in his store which you can purchase Tuesday afternoon and give to your significant other that evening.

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