Advertisers make their pitch on Super Bowl Sunday - KWWL - Eastern Iowa Breaking News, Weather, Closings

Advertisers make their pitch on Super Bowl Sunday

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WATERLOO (KWWL) -

The Super Bowl is advertising's biggest stage. Companies spent an average of $3.5 million dollars for a 30 second commercial today. It's worth every penny because there are an estimated 111-million viewers who watch the game.

As eastern Iowans gather around their televisions for the biggest game of the year, it's those ads in between the action getting more and more attention.

We caught up with a group of students who are part of the American Ad Federation chapter at the University of Northern Iowa. The president of the chapter is student Adam Ross.

"I know a lot of people who say I hate football, but I'm going to watch anyway just for those commercials," said Ross.

Most of the commercials rely on humor to get their message across.

"I think humor is a really good way to go because we want commercials to be entertaining and so I think humor is definitely a big part of today's advertising," said grad student, Goerkem Yesilmur.

These students say humor in commercials can be very entertaining but difficult to sell big ticket items.

"I know a lot of people are looking at [Matthew] Broderick's commercial with the Honda CRV. It's pretty funny, but I don't know if I'd buy a Honda CRV because they went funny," said Ross.

It is the ads with heart that might mean more to the viewers and make a lasting impact.

"I kind of like the Budweiser and pulling in the hockey. It's kind of that emotional connection and kind of had the documentary feel and the typical just staged commercial. It was more like getting that emotion and that spur of the moment emotion of those guys and it kind of pulls you in a little more," said AAF Vice President at UNI, Jamie Harthoorn.

These UNI students are currently working on ad campaign for Nissan. The campaign targets a diverse younger generation, something they say has been ignored recently because of the poor economy.

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