"Home for the Holidays" campaign encourages buying local - KWWL - Eastern Iowa Breaking News, Weather, Closings

"Home for the Holidays" campaign encourages shoppers to buy local

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WATERLOO (KWWL) -

Holiday shopping is in full swing.

While you think of what to get your loved ones, business leaders want you to also think about where you shop.

Some local businesses say the time between Thanksgiving and New Year's Day can make or break their business.

Greg Lysne is doing some Christmas shopping at Roth Jewelers in Waterloo. He says he supports local businesses as much as he can.

"Why go elsewhere? It's convenient, it's right here. You don't have to go anywhere. This place has been here a while. It's good to support the local businesses downtown," Lysne said.

Roth Jewelers is one of hundreds of businesses in the Cedar Valley area with a sign in the window that says "Home for the Holidays."

It's an effort by the Greater Cedar Valley Chamber to encourage shoppers to keep their shopping dollars local.

"It's awfully convenient for people to get on the Internet and shop elsewhere but what we're really trying to do is get them out of that habit and get them to support the local economy," president of the Greater Cedar Valley Chamber Bob Justis said.

At Roth Jewelers, managers say this time of the year provides them with up to about a third of their yearly sales.

This year, they report a boost in sales.

"This is a stronger Christmas than what we've had in the last couple of years and I'm very encouraged with it. We've been doing advertising and encouraging business to shop local, that's helpful also," general manager of Roth Jewelers Kevin Schreiber said.

Schreiber says shopping local may also give you ideas for presents you wouldn't have thought about otherwise.

"Independent stores have more interesting items sometimes and that's how we feel. We want to show off our beautiful merchandise and encourage people to at least come in and look," Schreiber said.

The chamber - which is part of the Cedar Valley Alliance - plans to survey business owners in January to see how well the "Home for the Holidays" campaign worked.

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