Presidential candidates take to Iowa airwaves - KWWL - Eastern Iowa Breaking News, Weather, Closings

Presidential candidates take to Iowa airwaves

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WATERLOO (KWWL) -

With the caucus less than a month away, Republican presidential hopefuls are looking to turn up the political heat in Iowa. Some of the candidates are spending big bucks, buying more ad time on Iowa radio and TV stations.

Newt Gingrich joined Rick Perry, Ron Paul and Mitt Romney trying to influence Iowans.

To find out whose support these candidates are going after we talked with Director of Video Production, Jason Fliehler and Senior Copy Writer and Marketing Strategist, Libby Waterbury both of Hellman and Associates, a marketing and public relations firm in Waterloo.

"Every single picture that either puts the candidate in a positive or negative light is choreographed. This isn't a Republican thing. This isn't a Democrat thing. This is a politics thing and this is how candidates win elections," said Waterbury.

Newt Gingrich put out his first TV ad on Monday. Fliehler says it reminds him of ads seen in past years.

"You totally see where he's going after that stereotypical Iowa farmer. Maybe just kind of tug at the heart strings type of thing," said Fliehler.

The one ad that stands out from the rest is Ron Paul's most recent commercial. It goes after a younger audience. Waterbury says it's an unconventional ad for an unconventional campaign.

"It doesn't look like a political campaign ad. People are going to talk about it. People are going to pass it around a little bit more. Is it going to be effective? We'll have to see when the caucus gets here," said Waterbury.

For those who see these ads, Waterbury says you have to use it as just a piece of what the candidates have to offer.

"No matter what political side you're on find out what they believe in. Find out their plans when they're going to get into office. Find out if you like their record. Go for the facts, don't go for the glitter," said Waterbury.

Federal law requires television stations to carry all ads from declared candidates. Stations are not allowed to censor the ads or change the content in any way.

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