Movement urges shoppers to support small businesses - KWWL - Eastern Iowa Breaking News, Weather, Closings

Movement urges shoppers to support small businesses

The streets of downtown Iowa City may not resemble the busiest shopping day of the year, but for shoppers like Mary Schlatter of Kalona, no lines, no crowds, and no chaos is the way to go.

"I like the atmosphere of a small boutique, the little shops.  The big department stores overwhelm me," Schlatter said.

On this Black Friday, Schlatter is among a steady stream of shoppers at Dulcinea-- a clothing store nestled in the heart of Iowa City's downtown for the past 16 years.

While it hasn't always been easy, Dulcinea has survived an economy that other stores of its kind have not.

 "Last year was tough but we made it work.  I feel like if we could make it last year, then we can make it," said Sandra Navalesi, the store's owner.

According to a survey conducted by the National Federation of Independent Businesses, more than one in four small business owners say their biggest problem is poor sales.

Often lost in the holiday shopping rush is the value of these small businesses, creating two out of every three new jobs in America and providing a boost for the local economy.

For the second year, a national movement urges shoppers to spend their dollars locally.

A reminder this Small Business Saturday, that sometimes the perfect gift may be sitting right there on Main Street.

"If we want to keep the stores, the only way we will keep them, is to support them," Schlatter said.

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