Cedar Falls gaming company expanding - KWWL - Eastern Iowa Breaking News, Weather, Closings

Cedar Falls gaming company expanding


Phantom EFX is the world's leading developer of slot machine style computer games.  The company is headquartered right here in the Cedar Valley.  A new partnership is allowing Phantom to expand its operations.

The unmistakable sound of a slot machine isn't found just on the casino floor.  Phantom EFX, a Cedar Falls company, brings those sounds and experiences into your home, with computer based slot style games.

"We actually make everything with the games, from the top to the bottom. We do all the sound here.  We compose music, perform music.  We do all the art.  We do all the programming.  We do all the design right here," said Aaron Schurman, Phantom EFX CEO.

Now, the at-home experience might be even more like the real deal.  That's because Phantom EFX has inked a five-year partnership with WMS, the leading maker of casino slots.  Together, the two companies will create computer games based on real-life slots, and create new games to keep you entertained.

"It's funny.  A lot of people say, "Is a slot machine fun to play at home if you can't gamble real money, if you don't have a chance to win real money?"  Well that's where Phantom's strength comes in.  We know there's a lot of video game mechanics that people like and can keep them playing.  So making sure there content is just as good as what  you play on the floor and giving you a reason to level up and do things with the credits you earn through playing, is kind of our secret sauce," Schurman said.

Right now, Phantom EFX employs about 40 people at its Cedar Falls headquarters.  The WMS partnership will help grow the company.

"We'll certainly be adding staff," said Schurman.

The games Phantom and WMS create together will be sold at major retailers nationwide.  As a homegrown company, Phantom hopes the new gaming partnership is just another step toward a bright future.

Phantom EFX also hopes the partnership with WMS could eventually lead to its games being put into slot machines found on casino floors.

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