Flowerama bought by 1-800-FLOWERS - KWWL - Eastern Iowa Breaking News, Weather, Closings

Flowerama bought by 1-800-FLOWERS


Waterloo-based Flowerama has been sold to 1-800-FLOWERS.

Details of the deal, signed Monday, have not been released. It makes the Flowerama organization into a franchise of 1-800-FLOWERS.

Flowerama's headquarters location in Waterloo, all staff, and 67 stores will remain in place.

A spokesman for 1-800-FLOWERS says they are still working on a timeline to change the company's website and store signs.

Flowerama was founded in 1952 as Fink's Green House in Cedar Falls. The company got into retail sales with a portable trailer in 1967 and opened retail store locations in shopping malls in the early 1970's. Their first freestanding store opened in 1986.

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