Diapers are an absolute necessity for babies.
They can use up to 2,800 diapers in their first year alone, a huge expense for families already struggling.
St. Luke's Hospital in Cedar Rapids aims to donate 28,000 diapers with just a click of your finger. Click here to help.
Mother of four Christina Middlebrooks works hard to meet her family's bottom line.
"I work a full-time job, 12 to nine, just like anybody else," Middlebrooks said. "It is challenging, especially with our economical problems now."
Her job in customer service and sales sometimes doesn't cover all the bills for her children, ages 13, 11, nine and two, including all-important diapers.
"You have to have your gas and lights on, you have to be able to pay your rent, and you can't afford evictions," she said.
She hit a low after the floods of 2008. Her young family had just 30 minutes to evacuate their Cedar Rapids home and escaped with three outfits a piece.
"It was after the flood and it was bad. It was bad. I was crying about it," she said.
Then someone told her about Waypoint Center for Women, Children and Families in Cedar Rapids. Which helped with diapers, crucial to her child's well being.
"You can't have a kid running around without diapers on," Middlebrooks said.
The need has only increased. Last year Waypoint saw a 30 percent increase in requests for the most basic needs and top of the list: diapers.
So St. Luke's Hospital decided to launch a campaign to help the smallest with one of their biggest needs.
It's called: "Bottom Line: babies need diapers".
"The families in need, they are in a very difficult position, diapers are very expensive and they are forced then to decide between very basic needs that many of us take for granted," St. Luke's Birth Care Center spokesperson Diane Seelau said.
For every new "Like" the hospital receives on Facebook, it will donate a diaper to Waypoint.
Organizers hope Facebook users will help the hospital reach its donation maximum of 28,000 diapers.
"But as mothers, you always figure it out, and when you have resources to come to, to get supplies and diapers, it's really great," Middlebrooks said.
Middlebrooks says parents will find a way to care for their children, and sometimes that way comes through the help of others, covering these precious bottom lines.
The diaper drive goes until August 20th.