Bachmann hoping slow and steady ($) wins the race - KWWL - Eastern Iowa Breaking News, Weather, Closings

Bachmann hoping slow and steady ($) wins the race

Republican Michele Bachmann is counting on legions of donors giving a few dollars at a time, over and over again, to carry her in the 2012 presidential race.

The Minnesota congresswoman formally launches her campaign Monday, but for many months she's been stocking up on campaign money.

Bachmann, a Waterloo native, has cultivated a devoted base of small yet repeated donors. Of her $13.5 million haul for her 2010 congressional race, more than half came from contributors giving less than $200.

But Bachmann also spends a lot to raise each dollar; almost half of her 2010 expenses related to fundraising.

Experts say it's easier to control costs by soliciting major donors, those who reliably give at or near the maximum in every election cycle.

Watch for coverage of Michele Bachmann's return to the Cedar Valley beginning Sunday night right here on KWWL.

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