Changes for 2012 My Waterloo Days - KWWL - Eastern Iowa Breaking News, Weather, Closings

Changes for 2012 My Waterloo Days


This week, the Greater Cedar Valley Alliance & Chamber announced a new direction for My Waterloo Days. Main Street Waterloo will take over as the chief organizer of the annual event.

In the last few years, My Waterloo Days has dealt with the casualties of an economic slump. This year there were no fireworks and no dragon boat races -- although it wasn't for a lack of trying. Sponsors are harder and harder to come by.

"The economic times has a huge impact on everything. As far as buying beer or buying food and things like this. I mean people during economic times that are different cut back on everything," said 2011 organizer Jay Stoddard.

There were also positive changes -- most of the events centered around the new Riverloop Expo Plaza. Which is part of reason the GCVA&C decided to hand over the reigns to Main Street Waterloo in 2012.

"There's certainly been a lot going well with My Waterloo Days, but we want to take a new approach to it certainly," said Main Street Waterloo Executive Director Jeff Kurtz.

Kurtz believes Main Street Waterloo and My Waterloo Days are a perfect marriage. After all, you can't have a great main street without a great community. And they're hoping, next summer, to show off everything Waterloo has to offer.

"The original focus of My Waterloo Days was to showcase the many different areas in Waterloo," said Kurtz. "So we're also including families and things for kids to do and events that reflect the diversity of our community."

Main Street Waterloo is planning to revive many of the events Waterloo families enjoyed in previous years. The group is also counting on a familiar face for guidance -- the director of My Waterloo Days from 1983 to 1998.

"Vicky Bjortomt came into the discussion," said Kurtz. "We wanted someone with her familiarity, her visibility, her name recognition in the community and someone who can get the job done."

Kurtz realizes this will be a lot of work, but he's promising not to let the community down.

Main Street Waterloo will start planning the 2012 My Waterloo Days soon and the group is looking for volunteers to help organize the event.  Call 319-291-2038 to learn how you can help.

Chamber President Bob Justice commended Stoddard for his work in the past four years, saying "Jay did a terrific job producing My Waterloo Days and we appreciate his time, talent, and efforts."

Stoddard will continue as the chief organizer of the Sturgis Falls Celebration in Cedar Falls.

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