We know there are lots of moms around these days doing it all. But that doesn't necessarily mean dad is doing nothing. Quite the contrary.
Dads are definitely evolving to anything but deadbeat.
Trey Burley is part of a growing group of guys, stay at home dads who juggle kids, housework and a work at home, gig, too.
"It's exhausting," Burley said.
But rewarding, too. He tells others about it on his blog, "Daddy Mojo".
That's right, his blog.
Just like the "mommy" bloggers out there who advertisers love connecting with, dads are also spreading the word about everything from razors to toilet repair.
"More men are getting into the blogging part of parenting and social media," he said.
He's not alone in this trend. Dads are becoming some of the most popular bloggers on the block, from smaller sites like "Dada Rocks" and the "Busy Dad Blog", to bigger sites like Urban Daddy and Thrillist.
Branding and marketing guru Derrick Daye explains that mainstream companies are taking notice.
"What we have here is an important, emerging market of two million plus men. Marketers that want to connect with these stay at home dads must take the time to understand them and evolve to meet the needs of this new market," Daye said.
New statistics show men are now the primary shoppers in 32 percent of households now, more than double the 14 percent rating of two decades ago. Some companies already see the dollar signs with dads.
"In the traditional context of marketing to men you're thinking tools, trucks, sports gears. Where in this shift with marketing to men, organizations are discovering there are new opportunities like baby products, food or fashion," Daye said.
Specific examples are easy to find.
"Look at Kolcraft, for example, they are manufacturing Jeep branded strollers. We have a manufacturer out there called Diaper Dude and they manufacture camouflage diaper bags," Daye said.
Meantime another typically mom filled arena is starting to develop for dads: playgroups!
Burley says it's definitely a new frontier for fathers, but worth it financially and emotionally for dads.
"It's more work than I thought it would be but it's also much more fun," he said.
If you'd like to follow a dad site, just do a Web search for "dad blog".
Many women enjoy following them, too, for the dad perspective on things.