New slogan for National Pork Board - KWWL - Eastern Iowa Breaking News, Weather, Closings

New slogan for National Pork Board

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DES MOINES (KWWL) -- After nearly 25 years of promoting "The Other White Meat," pork producers are turning to a new slogan.

Beginning today, the National Pork Board is replacing its well-known ad campaign with a new message: "Pork: Be Inspired."  The goal of the new campaign is to see a 10% increase in sales by 2014.

Online Anchor:  Bob Waters

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