Study: Calorie count on labels has small effect on buying habits - KWWL - Eastern Iowa Breaking News, Weather, Closings

Study: Calorie count on labels has small effect on buying habits

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NEW YORK (KWWL) -- Prominently displaying calorie information in fast food restaurants is supposed to help consumers make healthy choices, but a new study finds it doesn't always work.

Researchers at the NYU school of medicine collected the receipts from parents and teens as they left fast food restaurants in New York City before and after mandatory labeling began. They also conducted a quick survey.  They found over half of participants noticed calorie information after mandatory labeling started, and nearly 10 percent said it influenced their food choices.

However, there was not a change in the number of calories purchased.  Researchers say more studies are needed.

Calorie labeling in all fast food restaurants across the country should be starting soon as part of the new health care reform law.

427 parents and teens participated in the study. Researchers also collected data in Newark, New Jersey which did not have mandatory labeling.

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