Valentine's Day candy business condensed - KWWL - Eastern Iowa Breaking News, Weather, Closings

Valentine's Day candy business condensed

DUBUQUE (KWWL) -- One candy store said February 13 and 14 are its busiest days of the year.

In Betty Jane Candies on Dubuque's Asbury Road Sunday, customers swarmed the counter to pick out sweet treats for their loved ones.

"We see it all," Asbury store retail department manager Judy Newcomer said. "We see guys buying for their girls, the girls buying for their guys. Older gentlemen, older ladies. Young."

Herbert Bisping was at the store Sunday to buy his wife of 47 years her Valentine's Day gift. He maintained this was not last-minute shopping.

"Oh, no, there's still tomorrow," he said.

Valentine's Day shoppers such as Bisping keep Betty Jane Candies hopping this time of year.

"Even though it's only our third-busiest season, the 13th and 14th are typically our two busiest days of the whole year," Newcomer said.

She said people buy more candy over a longer period of time before Christmas, the busiest season, and Easter, the second busiest.

Newcomer said Betty Jane Candies sells thousands of heart-shaped boxes of candy every Valentine's Day season. It's a gesture, Bisping said, that's worth more than its weight in chocolate.

"What you've got is the two of you," he said, about why he buys his wife chocolate for Valentine's Day. "When you start, that's what you've got, and when it's all over, that's what you got, so you've got to kind of keep the coals warm during the rest of the time."

When it comes to saying, 'I love you,' Bisping said, "there should be other ways, but chocolate should work for now."

Betty Jane Candies just re-opened its third location in Cedar Rapids, in time for the Valentine's Day season business.

According to the National Confectioners Association, more than 35 million heart-shaped boxes of chocolate are sold for Valentine's Day.

Online Reporter Becca Habegger

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