Outdoor advertisers brave bitter cold - KWWL - Eastern Iowa Breaking News, Weather, Closings

Outdoor advertisers brave bitter cold

WATERLOO (KWWL) -- They are the face of Liberty Tax Service. Men and women who dress up like the Statue of Liberty and brave the bitter cold to remind you to get your taxes done.

For Wayne Griffith, this is his second year of flipping signs and waving to oncoming traffic.

"You have to stay pumped up and once you start getting down then the cold starts to sink in and then you start getting slower and sluggish so you just have to warm up once in a while and keep your blood flowing," said Griffith.

Rebecca Harman says it's her music that keeps her going as well as mental toughness.

"A positive attitude basically. Sitting at home watching the news and you just say to yourself it's not going to be that bad. It will be all right once you get out there and put on a bunch of layers and come out and try to make it as fun as possible. You need to keep a smile on your face and the more they honk and wave you feel better and it keeps you going," said Harman.

Along with the good, these workers also have to take the bad.

"Some people are not going to be that nice. I've already had somebody wave with one finger this morning, but that's the way it goes," said Griffith.

For Liberty Tax Service this is their advertising budget and it's also what they are known for. Managers say the results don't lie.

"I would say 50 percent of our customers that actually walk in the door are... The first thing we ask them is what brought you to Liberty and they always says those people out there waving.," said Liberty Tax Service Manager, Jody Spragle.

These workers began during the second week of January and will wrap up on April 18th. That is the last day Liberty Tax Service can e-file a customer's taxes.

Online Reporter: John Wilmer

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