Today's birth announcement doesn't pop up in your mailbox, it arrives on social networking sites! Parents are "connected" from the second they step into the hospital.
Now to prep for post partum photo shoots, many moms are getting "glam" right in the delivery room.
On her due date, new mother Erin, who does not want to reveal her last name, focused on a smooth delivery, and a Facebook friendly photo!
"I did my makeup. I did my hair. I could look good for my pictures, you know, whenever they were taken," Erin said.
Within hours of her daughter's arrival, birth day photos were shot into cyberspace!
"Our family is still in the waiting room, and suddenly they start getting text messages and phone calls from family and friends," she said.
Think of it as a modern day baby announcement!
Thanks to social media, and gadgets that instantly stream pictures and video, giving birth has gone public. Moms like Erin want to be prepared.
Parenting Magazine's Ana Connery says a growing number of parents are now primping for the big day, indulging in everything from spa treatments to designer hospital gowns.
"Once the baby comes, you can pretty much tell the world within seconds. You want to look your best. You want your baby to be presented to the world in a certain way," Connery said.
At Johns Hopkins Hospital, perinatal nurse manager Joan Diamond estimates at least 50% of moms doll up for delivery.
"They know they're going to be on camera. This is like their shining moment. This is, you know, comparable to their wedding day, if you will," Diamond said.
For many, that means coming armed with a slew of get pretty goodies.
"That can include hair dryers, makeup. Some moms even bring their own pajamas because they don't want to be walking around or taking pictures in a blue hospital gown," Connery said.
An increase in scheduled deliveries has also helped give birth to this trend, allowing parents to prep for a close up weeks before they're even due.
"They have little rattles and pacifiers painted on their nails. Same thing with their toes, of course. They're getting special waxings. They're getting facials," Diamond said.
Erin's doctor scheduled a C-section. That made styling her snapshots easier.
"It just made me feel good about myself, you know, I went in looking good and I came out looking good!"
While part of the trend is about feeling good, Connery cautions.
"It's also a little bit of pressure that moms didn't have before, knowing that everybody is going to expect to hear from them a lot sooner than they used to," Connery said.
Erin says, while her daughter was the most gorgeous thing in the room, she's happy she had time to put on her face.
"I have to be honest," she said, "when I go back and I flip through them, the photo albums and the online albums, I like that I had makeup on!"
Diamond says some parents also post pictures before delivery, uploading shots of things like sonograms and pregnancy tests.
Online Anchor: Sunny Layne