The rhyme and reason behind shopping season - KWWL - Eastern Iowa Breaking News, Weather, Closings

The rhyme and reason behind shopping season

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DUBUQUE (KWWL) -- Sunday was a busy day for both retailers and shoppers.

Christmas gift cards, returns and clearance items added up to big sales for stores, nation-wide.

On Sunday, the Target in Dubuque was bustling.

'Twas the day after Christmas and all through the store, people sought to use gift cards they'd got day before.

In the guest service line, shoppers stood to return some gifts they hadn't been hoping to earn.

"We got a nice gift, but it wasn't exactly what I was looking for, so we thought we'd just come out and, you know, exchange it for something else," shopper Sarah Barnes said, with her children Emily, 8, and Elijah, 4.

Her children - with gift cards - were looking to find those visions of Hot Wheels and ponies in mind.

"Then they can pick out what they want," Barnes said.

Some leftover baubles made by Santa's elves were going half-price, meaning half-empty shelves.

"We're just getting Christmas stuff for next year," shopper Olivia Smith said.

The stockings were hung in aisle E34 as people went shopping for discounts galore.

"Well, I was making some returns, and then I made my way back to the super sales, because I like to shop on the really good deal days," shopper Jodi Kramer said.

The aisles were crowded, but they could've been worse -- not nearly as bad as Black Friday, of course.

"I don't do the Black Friday or anything like that, so this is about as daring as I get," Kramer said.

With more stops in the day -- "Probably to Best Buy and the mall, and we'll see where else that takes us," Barnes said -- and with presents just right, happy shopping to all, and to all a good night.

The upcoming days are only a tenth of the 61 holiday shopping days but account for more than 15 percent of spending.

Online Reporter Becca Habegger

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