Tis the season for getting engaged - KWWL - Eastern Iowa Breaking News, Weather, Closings

Tis the season for getting engaged

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DUBUQUE (KWWL) -- Experts say jewelry revenue is up 2.6% from this time last year.

Ashley Berning and her boyfriend were shopping Monday afternoon at Doland Jewelers, searching for the perfect marriage of perfection and price when it came to her engagement ring.

"We have the money," Berning said. Then, gesturing to the sales clerk, "Like she said, you know, you have to eat. You can't get what you really want."

Berning ended up finding a ring in the couple's $2,000-$3,000 price range that wasn't a cut below what she wanted.

"I'm very happy with the one that I found that I really like. It's a good price," Berning said.

While shoppers are mindful of cost, jeweler Mike Doland said they seem more confident this year than in the past couple of years.

"We saw people shopping for engagement rings that were a little less expensive," Doland said, of the last few years, "but we're seeing it the opposite way now. People are spending what they originally spent for engagement rings."

Whether shopping for engagement rings or some other jewelry, Doland said the all-time high price of 14 karat gold is influencing some buyers' choices.

"Some of the purchases are going to sterling silver, opposed to 14-karat gold," he said. "People still have the same amount in their pocket. We just have to work within their budget."

He said Valentine's and Mothers Days see more men shopping for women.

"With Christmas," he said, "people are shopping for family members, you know, women are shopping as well as men."

Mary Sprengelmeyer is one of those women, who was shopping Monday for a piece of jewelry for her granddaughter.

"I've always loved to receive jewelry and love to give it to my children, so I have to start on the next generation," Sprengelmeyer said.

The holiday rush in the jewelry business doesn't end at Christmas. Experts say with so many proposals on New Years Eve, jewelers are kept busy right up to January 1.

Online Reporter Becca Habegger

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