Early holiday shoppers help retailers - KWWL - Eastern Iowa Breaking News, Weather, Closings

Early holiday shoppers help retailers

NEW YORK (AP) -- Shoppers spent a bit more than expected in early November, raising retailers' spirits about the holiday season right before it kicks into high gear.  Early discounting on everything from TVs and sweaters as well as free shipping deals helped pull in buyers in the first two weeks of November.

Spending on clothing, boots and luxury goods showed strong increases from the same period a year ago, according to MasterCard Advisors' SpendingPulse.

Deep discounts on flat-panel TVs because of a glut brought shoppers into stores to buy but kept spending on electronics about flat with a year ago.  Home furnishings sales were worse.  Online, the average order value was about $198, up more than 10 percent from last year, according to researcher CoreMetrics.

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