Shopping close to home for the holidays - KWWL - Eastern Iowa Breaking News, Weather, Closings

Shopping close to home for the holidays

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WATERLOO (KWWL) -- Stores are already getting ready for the busiest shopping day of the year known as Black Friday. It's just two weeks away and that's why several areas are launching campaigns to persuade people to spend their money locally.

The Home for the Holidays campaign is designed to encourage the people of the Cedar Valley to support their local business and, in turn, their local economy.

The smaller businesses are also hoping that the campaign gives them a little more recognition.

Kitchen Essentials and Gifts is one of a number of specialty shops on Main Street in Cedar Falls and the upcoming holiday season could mean big business.

"The holiday season is the most important for our sales and we probably do a good one-third of the year's business during November and December," said Gretchen Behm of Kitchen Essentials and Gifts.

To help businesses like that one the Greater Cedar Valley Alliance and Chamber launched their Home for the Holidays campaign.

"We want people to know that their neighbors, their friends, and some of their family members who work in these restaurants and retail establishments are depending on a successful holiday season and so we just want them to be mindful of that," said Bob Justis of the Greater Cedar Valley Alliance.

Kitchen Essentials and Gifts also has to take on the competition of larger chain stores.

"We try to give the best customer service and my employees really are knowledgeable and can answer questions so I think that makes a difference to the customer," said Behm.

But this campaign encourages people try every store that the Cedar Valley has to offer.

"We just encourage them to support the local economy and think how that will make a brighter Christmas for those that live here in the Cedar Valley," said Justis

This campaign also refers to shopping online, which has become for very popular during the holiday season. They are asking people when they shop online to so only with businesses found in the Cedar Valley.

Online Reporter: John Wilmer

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