Pork board in search for new slogan - KWWL - Eastern Iowa Breaking News, Weather, Closings

Pork board in search for new slogan

DES MOINES (KWWL)-- The National Pork Board is in search of a new slogan after more than two decades.

''The Other White Meat'' has been in place for 23 years. Board members hope a new tagline will improve sales that have been flat for decades.

The slogan was developed in 1987 to tout pork's nutritional value and versatility.

The board won't completely drop "The Other White Meat" as a marketing tool but will come up with a new slogan as part of a branding campaign being launched next spring.

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