Kickoff to holiday shopping just days away - KWWL - Eastern Iowa Breaking News, Weather, Closings

Kickoff to holiday shopping just days away


by John Wilmer

WAVERLY (KWWL) -- The kickoff to the holiday shopping season is just days away and it appears wallets may be loosening up.

Last year, 56-percent of shoppers said they'll spend less. This year only 43-percent. The Consumer Federation predicts a slight jump in sales this year. retailers expect less spending:

Experts are saying there will be a number of deals on November 27th, but those items on sale may go quickly and discounts later in the holiday season are not likely to be as deep as they were in 2008.

For those who don't take part it might be hard to understand why some people stand in line hours before a store opens, just to deal with hundreds of other people trying to take advantage of the same deal.

To get that perspective, we went to Wartburg College and talked with Associate Professor of Marketing and International Business, Kim Folkers.

"Many retailers are using this day as a way to kickoff some of the serious holiday shopping and are offering great deals for consumers who take the time to really do the research, to clip the coupons, to stand in line at those early morning hours," said Professor Folkers.

Students in the consumer behavior class say black Friday isn't always the best time to get a deal, sometimes it just takes a little extra effort. 

"In reality they are not always that special for that day. You might get the same price after researching different stores and different products, but eventually you may get that price regardless of what time you go," said Senior Erinn North.

Folkers says going early may have other rewards than just a low price.

"I think a lot of consumers even if they don't in the end believe they got the very best price you can rationalize and justify that it was time that they still had access to products that they might have become scarce closer to the final Christmas holiday and still feel they got a reasonably good opportunity to save some bucks," said Folkers.

If you miss out on the fanfare of black Friday you can always join your co-workers shopping on cyber Monday. According to, more than half of workers with Internet access, or 68 million people, will shop for holiday gifts from work come Monday.

Online Reporter: John Wilmer

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