Book price war at Wal-Mart - KWWL - Eastern Iowa Breaking News, Weather, Closings

Book price war at Wal-Mart

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WATERLOO (KWWL) - A price war has broken out in the book world.  Wal-Mart Stores Inc. announced Thursday that its online site would charge just $10, with free shipping, for such upcoming hardcover releases as Sarah Palin's "Going Rogue" and John Grisham's "Ford County," a cut of 60% or more from the regular cost.

In a new program called "America's Reading List," the Bentonville, Ark.-based discount chain also will offer 50% off or more on 200 current best-sellers, including Dan Brown's "The Lost Symbol" and Kathryn Stockett's "The Help."

The announcement comes at a time when Seattle-based Amazon.com and other sellers have been charging just $9.99 for ebooks, a price that publishers worry is unrealistically low.

Online Reporter:  Bob Waters

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