Waterloo flood victim appears in national commercial - KWWL - Eastern Iowa Breaking News, Weather, Closings

Waterloo flood victim appears in national commercial

WATERLOO (KWWL) - When flood waters receded last year, they left behind layers of mud and filth. That's when Tide came in.   Flood victims had their clothes washed and dried through Tide's "Loads of Hope" campaign.  Now one eastern Iowan has become one of the faces of that program.   While in Waterloo, Tide interviewed Janet Kendall-Post.  Now, she's starring in a national commercial.   She had no idea she would gain some measure of fame from the disaster.  She'd been living in FEMA housing until this summer as work continued to rebuild her home near the Cedar River.  She's happy to be back home and surprised by the national attention.

Janet Kendall-Post is glad to be back in the place she calls her sanctuary.  Flood waters didn't leave much behind last June.

"I'm so happy to be home. When you first see it, it doesn't really hit you to what extent you're going to have to get through to get home and it seems pretty easy. Scrub up, mop out, wash the windows but in actuality it's rebuild your house," said Kendall-Post.

In the weeks after the flood, Kendall-Post used Tide's mobile laundry service called Loads of Hope.  She went there about two dozen times to wash clothes and other items she received as donations.  She didn't know a quick interview would lead to a commercial.

"I was expressing gratitude to Proctor and Gamble, I had no thoughts of a commercial or something and they said, we might use this in a commercial. They interviewed everyone on the continent. I said, yeah sure," joked Kendall-Post.

But she made the cut.  And she's one of the faces on the Tide Loads of Hope detergent containers on grocery store shelves.  She says she's hearing from friends all over the country.

"I had no idea. It was ridiculous to think they'd even use it and then one day, I was with my girlfriends and they said we saw you on tv last night and I said what are you talking about and they said, it's Tide!" exclaimed Kendall-Post.

Kendall-Post says Tide didn't pay her and she has to pay for her own detergent.  But she says she's now a Tide user.  She also says she's very grateful to all of the volunteers that helped her and other flood victims get through the last year.  This wasn't the first time "Loads of Hope" has helped disaster victims, they responded after Hurricane Katrina and the California wildfires.

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