IOWA CITY (KWWL) - You may not see cans of Bud Light in your favorite college team's colors for long. Bud Light beer was selling in college football team colors across the country, but Anheuser-Busch is now dropping its "Fan Can" promotion, and will be pulling the colored-cans from communities in which colleges have complained about them.
Black and gold-emblazoned cans of Bud Light have been a popular item at Edgar McGuire's liquor store, Bootleggin' Barzini's. "It's that excitement before the football season starts, and I know there's a lot of excitement in the air already," said McGuire.
But now that Anheuser-Busch is discontinuing many of them, he says many customers will be disappointed. "This is just getting to a point where it's ridiculous."
The promotion was, in part, an attempt by Anheuser-Busch to stir up school spirit, but it only stirred up controversy with many universities. Some schools said it would promote underage drinking. Others cried copyright infringement, even though the cans have no school names or logos printed on them.
McGuire doesn't see what the fuss is about. "Underage drinking is always going to be there, as long as alcohol is legal."
He says they're a novelty for football fans and tailgaters, but when it comes down to it, "people don't care what color the can is. They want the beer."
Most people we asked say the debate between universities and Anheuser-Busch spiraled out of control.
"I almost feel like it's not gonna as attractive to underage drinkers," UI Student Brittany Verhoef said. "It's gonna be more the older fans, the ones that are going to go out and spend the day tailgating."
"It's obviously a marketing thing, and if they think they can sell more beer by doing it, that's totally up to them," said student Jacob White.
Jesse Daniel agrees. "They're not actually putting the college logo on there; it's just the colors, so I don't think they're doing anything wrong."
The University of Iowa says it has been drafting a letter to Anheuser-Busch with concerns about the promotion. A university spokesperson told us if the cans were no longer sold, the university would view it as a positive step.
Saturday, January 20 2018 2:57 AM EST2018-01-20 07:57:16 GMT
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