Waterloo Black Hawks unveil new slogan and alternate logo - KWWL - Eastern Iowa Breaking News, Weather, Closings

Waterloo Black Hawks unveil new slogan and alternate logo


WATERLOO (KWWL) - The Waterloo Black Hawks has unveiled a new slogan and an alternate logo heading into the 2009-2010 season.

Black Hawks will take the ice thinking "Work Hard, Play Harder." 

"This team is not going to be out-worked," said Waterloo Black Hawks Head Coach P.K. O'Handley.  "The character of this group is going to be something that I expect even casual fans will notice in practice and on game nights.  We're going to have some very talented forwards and big, physical defensemen.  It's a blue-collar team with the kind of values people who work in the Cedar Valley can appreciate.  Our fans don't take days off, and neither will we."

Images of the Black Hawks' new alternate logo were also released Friday.  The close-up of the bird from the club's familiar emblem puts the Hawk in motion.  The organization's colors-black, white, and red-are all utilized in the design.  An outline of Iowa's eastern border is also incorporated into the rendering.

The Black Hawks open the preseason at Young Arena Wednesday, September 16th against the Cedar Rapids RoughRiders.  The regular season begins on the road Saturday, October 3rd in Green Bay.  The RoughRiders return to Young Arena to visit Waterloo for the regular season home opener on Saturday, October 10th.

Online News Director Nate Leding

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