Dubuque casinos split a growing market share - KWWL - Eastern Iowa Breaking News, Weather, Closings

Dubuque casinos split a growing market share

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DUBUQUE (KWWL) -- In six months the City of Dubuque has seen growth in their casinos. First with the rebuilding of Diamond Jo in December. Followed by the renovation and renaming of Mystique, formally known as Dubuque Greyhound Park and Casino. But the new venues are sharing customers of a growing market.

Take a look inside Dubuque's Diamond Jo Casino and you'll see it's about more than slot machines.

"We built a property that's much more then gaming, we have a lot of non gaming amenities," said General Manager Todd Myers.

Amenities like a bowling alley, restaurants and the famous Mississippi Moon Bar. Since opening in December, they've seen a large number of visitors come through their doors, increasing their market share from 35% last year to 55% this year.

Meanwhile over at the newly renovated Mystique Casino revenue took a hit until they reopened their doors on April 1st. Also offering a new restaurant, buffet, entertainment stage, and more gambling space. Resulting in a 20% growth in gaming revenue by both casinos. Since both casino's in Dubuque have raise the bar they've seen an increase in casino go-ers which is resulting in more business for everyone.

"We're not only sharing customers back and forth. We are growing the pie. So it's not about just dividing the pie in half, it's making a much bigger pie and we both win," said Moyer.

In fact that pie has increased gross gaming revenue nearly splitting the market share between the two. Both casino's say the increase goes beyond the casino and into the community.

"Our players are staying long taking advantage of great hotels and they're staying more then just a couple of hours. They're making it more of a destination," said Moyer.

A destination that's becoming a jackpot and that's putting Dubuque on the map.

The two casinos have also developed a $150,000 joint marketing program called Play Dubuque. They're marketing the area casinos in fringe cities like Madison, Cedar Rapids and Waterloo.

Online Reporter: Lauren Squires
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