by Danielle Wagner
WATERLOO (KWWL) -- More than 30 students in a previous marketing class at Upper Iowa University's Waterloo Center turned a class-based marketing plan into a community service project.
"We did a collection drive called 'The Big Give' and it was two pronged," said student Lee Hood.
The students collected food for the Northeast Iowa Food Bank and teddy bears and stuffed animals for children at area hospitals.
One student had a special influence on the project after his daughter was diagnosed with a brain tumor.
"Through our experience with that couple weeks in Iowa City I learned teddy bears really help the children as they're going through these procedures. So when the class discussed marketing plans for marketing UIU I mentioned the idea of using teddy bears because we could help the local pediatric units," said Scott Hagberg.
It was up to the students to develop the marketing plan for the project and to carry it out. They wrote letters, made posters and spoke to all the students and staff at Upper Iowa University about donating.
"It was a short term project. We have eight week terms, and when we actually decided to do it we had six weeks to do the project in, so they did an excellent job," said teacher Judy Loonan.
Enough food was collected to fill an entire pallet for the Northeast Iowa Food Bank and 150 stuffed animals went to three local hospitals.
"There's 150 kids who are gonna have a hard time, but they're gonna get a teddy bear and that's gonna make their day better and we just can't replace that feeling," said Hagberg.
Reporter: Danielle Wagner