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Dubuque newspaper changing with the times

DUBUQUE (KWWL) -- In a time where many newspapers are struggling nationwide, our coverage partner, the Dubuque Telegraph Herald has increased circulation numbers. Even so, readers will see a new paper this week.

In the business of newspapers, editors say staying ahead sometimes means changing.

Brian Cooper, Executive Editor of the Telegraph Herald says, "people vote with their feet, they vote with their money. If we can produce a paper that they find interesting to them, they are more likely to buy it."

Starting Tuesday, the Telegraph Herald will be narrower and have a new nameplate.

But consultants say it's other changes, anything from formatting to storytelling, that will make the paper easier to navigate.

"We try to help newspapers get better and and give a better product and experience for their readers and that's what will keep newspaper companies going. If they react to their readers," said consultant Kevin Dilley.

Cooper believes the paper has worked together to create the new design "we involved readers and advertisers as well as staff to really take a hard look at what we're doing and why we're doing it and really start to build a new newspaper."

Consultants say that's the key: if papers continue to react and adapt -- the presses will keep running.

"If they pay attention to their readers, they'll be fine. I think it will be drastically different, but there will still be strong papers," said Dilley.

Online Reporter: Jamie Grey

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