Rating the Commercials at University of Iowa - KWWL - Eastern Iowa Breaking News, Weather, Closings

Rating the Commercials at University of Iowa


IOWA CITY (KWWL) -- It's become a tradition for the Tippie School of Management at the University of Iowa: rating Super Bowl ads.  Students and faculty met this evening at the indoor club at Kinnick Stadium.

They rated each advertisement, then decide which ad was the funniest, the best and the worst.  Some say the outrageous ads, whether good or bad, are usually the ones that are remembered.

"One of the funniest things that we've noticed is that it's actually better to be the best ad or worst ad or a funny ad, and the ones right there in the middle are the ones that nobody's talking about on monday, and everybody's forgotten about," UI MBA Candidate Tara From said.

The group rated commercials in four categories.

-Best: Doritos
-Worst: Dove for Men
-Funniest: Bud Light Desert Island
-Most Impact: Google French Crush

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