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Welcome to Simpson Furniture

Simpson Furniture is 1st in Value, 1st in Quality, 1st in Service. Simpson Furniture takes its name from founder R.L. Simpson who moved to Cedar Falls from Des Moines in 1946. Already an experienced furniture retailer, Simpson purchased what was known as the old Brown Furniture Company building located in the middle of the 500 block on Main Street, Cedar Falls. The seed for what would become Cedar Valley's largest furniture business was planted. More>>

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  • Simpson Furniture & Floor CoveringSimpson Furniture & Floor Covering

  • Click here to learn what major brands you can find at Simpson Furniture.
    Click here to learn what major brands you can find at Simpson Furniture.

  • Click here to learn more about Simpson Furniture and all of the services they provide.
    Click here to learn more about Simpson Furniture and all of the services they provide.

  • Click here to learn about Simpson's specials and financing.
    Click here to learn about Simpson's specials and financing.

  • Click here to learn how to enhance your buying experience at Simpson Furniture!
    Click here to learn how to enhance your buying experience at Simpson Furniture!

Meet Our Owners



The ownership of Simpson Furniture and the Rooms 4 Less stores is in the hands of local citizens who love the Cedar Valley.

Deb and Dale Emmert and Laura and Dave Olson join with Jeff Mick(back row center) and Tom Cagley(back row right) in overseeing the complete Simpson operations.

Dave Olson is the company Chairman of the Board and has been with Simpsons since 1968. Dale Emmert is the current company president and started in 1984. Managing partners Mick and Cagley have joined in the ownership within the last 5 years.
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